COWRA DIGITAL MARKETING PACKAGE
SOCIAL MEDIA MARKETING
Developing a strong social media presence using optimized and relevant content is the most important factor in improving your search rankings and driving customers to your stores. Your followers & likes on social media channels will increase, which will further drive traffic, sales, and revenue growth. Your package includes:
Establishing and/or revamping social media platforms (Facebook, Instagram, Twitter).
Monthly development of content which will be shared on exterior sources like social media, google+, sites, forums, etc.
Social media management included using social media to cross link with on-site content to further improve your ranking.
Interacting with customers on social channels (Facebook, Instagram, Twitter).
Linking to product information and promotions.
Creation of customer contact database which can be used in possible email campaigns under our targeted email campaign package.
SEARCH ENGINE OPTIMIZATION
The main goal of Search Engine Optimization (SEO) is to have your website show up 1st when someone searches for targeted keywords related to your products and services. High placement in search results will dramatically increase traffic to your site/product and in turn increase sales. This will be accomplished by:
Creating and optimizing content on the webstore.
Creating and optimizing content on social media.
Cross linking the content with external sources, social media, other websites, blogs, forums etc.
Recommended Keywords: We will work with you to determine the keywords that are most relevant in your industry.
ANALYTICS
Weekly reports breaking down website visits, custom interaction on site, demographic, sales + how to improve the results.
Traffic overview results.
Bounce rates, where are customers leaving the site + how to improve conversions.
Which demographic areas are performing best, how to improve others.
A/B testing to determine which methods produce the best results.
WEBMASTERING
We will update and manage the website / online store, and all connected stores.
Create manage and optimize e-commerce stores.
Monitoring website sales, streamline checkout area.
Promotional Campaigns, 2 for 1.
Updating & Securing website from hackers.
HOSTING
All of our monthly packages include fully managed Website Hosting & Monitoring.
Fast Virtual Private Server (VPS) hosting environment.
High speed secured private servers.
Regular backups & scanning of site data to eliminate possible data corruption or loss.
COWRA GOLF MARKETING PACKAGES
Golf Gold O $750/Month + 5%
Recommended to start. The gold plan will quickly establish your business online using all of the SBC Core Services deemed relevant to your project. The Cowra Pro Shop will immediately begin moving into the top search results for your target keywords as quickly as possible. We’ll also focus on lead generation and maximizing the overall ROI.
SEO Services Included: Branding, On-Site / Off-Site SEO procedures, Content Development, Edit meta information on-site, Keyword Research, Keyword Optimization, Backlinking Procedures.
Goal – When your clients search for terms related to your services, your website will show up before your competitors on the first pages of all major search engines. First page results = more targeted customers being exposed to your products and services.
- * 5% = percentage of online sales
Golf Basic O $500/Month + 5%
Selecting this package will act much like the Gold package but results are seen at a slower pace. This includes all SBC Core Features outlined above.This package will also work on maximizing the overall ROI.
SEO Services Included: Branding, On-Site / Off-Site SEO procedures, Content Development, Edit meta information on-site, Keyword Research, Keyword Optimization, Backlinking Procedures.
Goal – When your clients search for terms related to your services, your website will show up before your competitors on the first pages of all major search engines. First page results = more targeted customers being exposed to your products and services.
* 5% = percentage of online sales
^ All packages do not include an additional setup fee of $250 to get your business established online.
ALL PACKAGES INCLUDE SBC CORE SERVICE FEATURES
On-Site Optimization – Create new website content and make the website show up in all search engines for all target keywords.
Off-Site Optimization – Social media posts + Increase followers/likes + interact, Back-linking procedures (Generate relevant content links coming from exterior sources), creation of accounts on directory sites, communities to build relevance.
Reputation management – Increase positive reviews, establish dialogue with consumers, fix anything negative.
Marketing Campaigns – Develop and Monitor campaigns to instigate participation and sales.
Hosting – Monthly hosting on a fast VPS servers, your clients can browse and check out fast!
Weekly Analytic Reports – Monitor results of the work. Improve traffic and conversions monthly.